kidgenius

+  Developed a bold, clean new logo that balances scientific credibility with kid-friendly warmth. 
+  Reimagined the entire visual identity to feel modern, educational, and reassuring. 
+  Designed new packaging and labels that highlight key benefits, certifications, and usage clarity. 

The result? New brand identity now aligned with both scientific credibility and parent relatability, as well as packaging designed to stand out on Amazon while educating at a glance. 

KidGenius, a line of children's cognitive health supplements developed in partnership with Dr. Robert Melillo, needed a complete brand overhaul. The existing visuals and packaging lacked cohesion, and the Amazon listings weren't resonating with modern parents looking for safe, science-backed, and trustworthy solutions for their children's focus, mood, and brain development. 

Rebranding a Children's Supplement Line With A Story That Builds Trust